Privacy Policy
Last updated: February 15, 2013
We know that you care how information about you is collected, used and disclosed. Shopper's Voice® is dedicated to ensuring that this information is managed responsibly with respect for your personal privacy. This Privacy Policy applies to the information we collect both on our websites and through our electronic Consumer Product Survey. We have outlined our privacy policy below.
Shopper's Voice collects consumer opinions, shopping habits and other related information in order to provide services of value to our individual members and partner companies. We generally use this information to:
- Provide members with relevant information and offers
- Help partner companies introduce new products and market existing ones
- Send members other information about Shopper's Voice
However, we may use and share information as described in our Privacy Policy below. Please read the rest of our Privacy Policy for more information.
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Contact information: Our Consumer Product Survey requests contact information in order for you to participate in Shopper's Voice programs. For example, your name and postal address are required to receive product samples, valuable trial coupons, information and other offers via postal mail. Your email address postal address, country of origin and postal code are required to receive email offers.
Survey Information: Shopper's Voice conducts the Consumer Product Survey, which includes questions regarding your household's product usage, brand preferences, shopping habits and lifestyles (hobbies & interests, such as reading & sports), as well as demographic information (for example, number of people in household, age, gender, and household income). This information enables us to provide you with the most relevant information and offers for your household. Many of our partners create offers especially for people with certain interests and demographic characteristics.
Email Information: Through our email offers, Shopper's Voice will collect information about whether you are opening email and clicking-through to the content and offers contained in the email. Shopper’s Voice, or our advertising partners, may place web beacons or pixel tags within an email message to enable us to collect this information about emails you receive. This information is used to determine whether to resend offers to you, send you other relevant offers via email, and also may be used in combination with that of other members in an aggregate and anonymous format to develop summary reports for our partner companies and us so we can enhance and improve our products and services.
Third Party Information: Shopper's Voice may use additional information from other companies to help our partner companies and us enhance and improve our respective products and services and to provide you with more relevant information and offers.
Shopper’s Voice may also collect other information with your consent, or as permitted or required by law.
By providing us with personal information and completing a survey, we assume that you consent to our collection, use and disclosure of such information for the purposes identified or described at the time of collection (for example, as described in the survey) or as otherwise described in this Privacy Policy. Shopper’s Voice will not use your information except as described in this Policy in effect at the time of collection. As this Policy is revised, we note the new effective date above. If Shopper’s Voice identifies new material purposes for the information already collected from you, we will seek your express consent prior to using the information we have already collected from you for any new purpose.
Product Offers: Companies that sell products and services, about which our members are likely to be interested, seek out groups like ours to provide additional free product samples, valuable trial coupons, information, research, discounts and other offers via postal mail, email, online advertising and, on occasion, by telephone. By completing the survey, you agree that we may share your personal information with our partner companies, as necessary in order for them to provide you the samples, information and offers that would be most relevant to you. We have contractual agreements with our partners to ensure that personal information they receive from us is handled securely.
If at any time you no longer want to receive these offers, you can remove yourself by following the instructions indicated below under Managing your Membership.
Email Offers: By completing the Shopper's Voice Consumer Survey, you may also receive offers (including those for research purposes) and useful information via email. We work with companies to send you, on their behalf, relevant email information and offers based on the survey information you have provided. We do not share your email address with our partner companies in relation to email offers. If at any time you no longer want to receive email offers, you can unsubscribe following the instructions indicated below under Managing your Membership.
Our email messages may contain links to other sites that may not be affiliated with Shopper's Voice. Please note that these other sites may have privacy policies that differ from those of Shopper's Voice. We have no control over any personal information you choose to provide these sites and we encourage you to review the privacy policies of any third party site you may link to from our email messages.
Third Party Service Providers: While we do not share your email address with our partner companies to provide you email offers, we may utilize third party service providers to assist us with sending emails, postal mailings and to display online ads to you. In so doing, we may share your personal information with our third party service providers solely for these purposes.
Additionally, Shopper’s Voice may transfer your personal information to other third parties we use to assist in providing our programs and services, including for the purposes of data processing , data warehousing, data verification and supplementation, market research, fulfillment and technical support. By submitting your survey, you agree to this transfer, storing and processing. Personal information held by Shopper’s Voice, its affiliates, agents and/or service providers may be located in and transferred to the United States and Canada.
When we share your personal information with these third parties, the security of members' personal information is maintained in conformity with this Privacy Policy and is subject to the laws of the jurisdiction in which the information is held, which may include lawful requirements to disclose personal information to government authorities in certain circumstances.
Legal Requests: We may also use and disclose any information about you as permitted or required by law, including to law enforcement, other government officials or other third parties as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose us to legal liability.
Merger or Consolidation: We may also disclose such information to third parties, as we believe necessary or appropriate, in connection with a proposed or actual merger, consolidation, financing, securitization, insuring, sale, assignment or other disposal of all or part of Shopper’s Voice or our business or assets, for the purposes of evaluating and/or performing the proposed or actual transaction provided that such a third party agrees to use and/or disclose your personal information for purposes that are consistent with this Privacy Policy.
Summary Reports & Analysis: Some of the survey information you provide will also be combined with the same kind of survey information from other members to create aggregate and anonymous research reports. These reports help our partner companies and us to enhance and improve our respective products and services. We may use and/or provide these reports to third parties for analysis or other purposes, however the information in these reports will not personally identify you as the information combines members in aggregate and anonymous format.
Cookies are small text files that are stored by your web browser and store data to make your browsing experience easier and faster. We and our third party service providers who assist with managing our website use cookies, web beacons and similar technologies on our websites for a variety of purposes.
Cookies Used by Shopper’s Voice on Our Website
Performance Cookies: These cookies collect information about how visitors use our website for web analytics purposes, for instance which pages visitors go to most often and error messages received. We use Google Analytics for web analytics. All information collected by these cookies is anonymous; they do not collect information that identifies a visitor. These cookies are only used to improve how our website works and your experience on our website. By using our website, you agree that we can place these types of cookies on your device.
Functionality Cookies: These cookies allow our website to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as when you register or create an account on our website or take a survey, to keep you logged in to your account as you browse the Internet. These cookies do not track your browsing activity on other websites. By using our website and signing up for an account with us or taking a survey, you agree that we can place these types of cookies on your device.
In some cases, we also use cookies to understand activity at our website, or websites you reach through our email. We also use cookies to help deliver relevant advertising to you while you visit other websites. See the section Online Targeted Advertising below for more information.
Modifying Your Browser Settings
You can modify your browser settings at any time, including setting your browser to notify you when you receive a cookie, giving you the choice to decide whether or not to accept it. If you reject cookies, you may still use our website, but functionality of some areas may be limited.
Below are links to information on managing your cookie preferences with common browsers:
To learn more about Google Analytics, including how to opt-out, please visit:
http://www.google.com/intl/en/analytics/privacyoverview.html.
For more information about cookies, please visit: http://www.iabeurope.eu/cookies-faq.aspx.
For any questions related to our web technologies, you may always contact us via email at contactus@Shoppers-Voice.com.
As you browse the internet, you may see advertisements on the web pages you visit. Shopper’s Voice works with partner companies and service providers to enable the delivery of relevant ads to the right consumers, while protecting consumer privacy and offering choices about participating in such activities. This is called Online Targeted Advertising and is based on your survey responses, perceived interests and demographic information. Targeted advertising does not result in you seeing more ads, rather the ads you see will be more relevant to you.
Shopper’s Voice assists our partner companies in displaying targeted ads that are more relevant to you. You may receive an ad from a partner company because the survey information you provide seems to match the ad's target audience. Shopper’s Voice also assists our partner companies with Email Retargeting, a method of re-engaging consumers with web display ads who previously opened an email.
Cookies
Shopper’s Voice and our partner companies use cookies to help deliver relevant advertising to you. These cookies do not collect or store any personally identifiable information, they only store anonymous data, such as your site behavior, browser information and your perceived interests.
- We work with our partner companies to deliver ads to you as a result of the information you provide in completing the survey and based on your perceived interests. To do so, Shopper’s Voice will work with our partner companies and service providers to match your name, address and/or email address, to cookies on your browser, and display online ads to you about goods and services that you will likely find of interest.
- Shopper’s Voice or our service providers may place a web beacon within an email message that is sent from Shopper’s Voice on behalf of our partner companies. Once this email is opened, a cookie is placed on your browser and this cookie enables Shopper’s Voice or our partner companies to later display an ad to you if you have opened the email.
As part of the targeted ads you may receive, we partner with companies to evaluate your interactions with our web based and email advertisements to measure the effectiveness of the advertising. Certain non-personally identifiable information may be collected and shared with these partners, including what ad you received and when, and whether you clicked on the ad.
Your Choices
You may opt–out of online targeted advertising from Shopper’s Voice and our partners by clicking on the Advertising Option Icon in the ads you receive. The Icon will appear as 
and may be accompanied by text such as "AdChoices". It will be located around the perimeter of the ad. Simply click on this Icon and proceed to the opt-out link or preference setting link. Once directed to the opt-out page or preference setting page, you may immediately opt-out of future targeted advertising from Shopper’s Voice and our partners. If you have any questions concerning this opt-out, you can always contact us at contactus@Shoppers-Voice.com.
To facilitate an opt-out, an opt-out cookie will automatically be placed on your computer to block further targeted advertising. If you ever delete this opt-out cookie, clear your cookies, utilize a new browser or purchase a new computer, your opt-out preference will not be maintained. You will need to again opt-out through the Icon in the ad. It is only when the opt-out cookie is present and can be read on your browser that we can know you decided not to participate in targeted advertising.
Compliance with the Digital Advertising Alliance
Shopper’s Voice uses theEvidon Assurance Platform to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (www.aboutads.info). Shopper’s Voice supports deployment of the Advertising Option Icon, in partnership with Evidon, to help consumers understand how their data is being used and provide choices to consumers that want more control.
Learn More
For information about the Advertising Option Icon, cookies and targeted advertising in general, please visit www.aboutads.info and www.iab.net/privacymatters
To manage your online profile and your opt-out status, you may utilize the Digital Advertising Alliance tool or the Network Advertising Initiative opt-out tool.
At Shopper's Voice we provide you with the opportunity to decide which programs you would like to participate in, so you have a choice as to what offers you receive.
Email Offers: You can stop receiving email offers at any time by following the "Unsubscribe" instructions on any email we send you, at managing your membership online, or by writing to us via email at contactus@Shoppers-Voice.com or via postal mail at the address indicated below under Contact Us.
Product Offers: You can let us know that you wish to stop receiving product offers from our partner companies by contacting us directly via email at contactus@Shoppers-Voice.com, via postal mail at the address indicated below under Contact Us or at managing your membership online. Please remember to include your name and address (city, state and postal code) for verification purposes. Our partner companies are updated on a regular basis about members who no longer wish to receive offers.
Correcting/Updating Your Information: Your contact information is what we use to send you information, offers, updates on contests and surveys. If you wish to access or correct your personal information in our custody or control, and you have provided Shopper’s Voice with your email address, you may update your own information by logging in and updating your profile, by emailing contactus@Shoppers-Voice.com or writing to the below address.
If you are a member who has not provided Shopper's Voice with an email address and you wish to access or correct your personal information, please contact us directly via email at contactus@Shoppers-Voice.com or via postal mail at the address indicated below under Contact Us. Please remember to include your name, old address and new address including city, state and zip code, to ensure accuracy.
Your right to access and correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.
Shopper’s Voice may establish and maintain a file of your personal information for the purposes described above, which will be accessible at our offices. Authorized employees and agents of Shopper’s Voice may require access to your personal information in order to fulfill their job requirements..
You may also withdraw your consent to our collection, use and disclosure of your personal information at any time, subject to contractual and legal restrictions and reasonable notice. Please contact us via email at contactus@Shoppers-Voice.com or via postal mail at the address indicated below under Contact Us. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide some of our products or services.
We use physical, technical and administrative procedures designed to safeguard the information we collect and maintain from unauthorized access, use, disclosure and alteration.
You are ultimately responsible for the security of your Shopper’s Voice membership password. Please take care when using and storing it. We recommend that you do not divulge your password to anyone. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, if you share a computer with someone else or are using a computer in a public place, such as a library.
VeriSign, Inc. is a leading provider of Internet trust service solutions for websites and consumers for conducting secure communications and transactions over the Internet. Shopper's Voice is a licensed user of VeriSign's state-of-the-art encryption technology. To learn more about VeriSign's technology, please visit their website at http://www.verisign.com/ssl/ssl-information-center/.
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Shopper's Voice products and services are intended for residents of Canada and the US that are over 18 years of age. To participate in the Tobacco Products category a birth date is required to certify the respondent is at least 19 in Canada, and 21 in the US.
By registering with Shopper's Voice, completing a Consumer Product Survey and/or using any of the services offered by Shopper's Voice, you agree to abide by our Terms and & Conditions and this Privacy Policy. Your use of Shopper's Voice services constitutes your acceptance of our terms & conditions. View our Terms & Conditions in full or request a copy by writing us at the address indicated below under Contact Us.
Policy Modifications
We may change this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post those changes here and other places we deem appropriate so that you are aware of what changes have been made in how we collect, use and disclose your information. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the "Last updated" legend at the top of this Policy. You may also request updated versions of our Privacy Policy by writing us at the address indicated below under Contact Us.
For general questions regarding Shopper's Voice or this Agreement, please contact us:
By email: contactus@Shoppers-Voice.com
By mail:
Privacy Officer
P.O. Box 1478
Broomfield, CO 80036
Shopper’s Voice® is a trademark of ICOM Information & Communications L.P.
